Our Story


Hello! We are a husband and wife duo from Utah, focused on design with a sense of place. We specialize in a minimal approach to illustration and believe there is beauty in simplicity.

We met while attending USU in the beautiful Cache Valley. Jorrien's background in graphic design and Tiera's in business plus a combined desire to create was the perfect combination to start a business. Our first project was our DIY screen printed wedding invitations. Years later we finally had some product and started selling at local shows in Utah and online. 

Our motto is to inspire exploration and we focus on great design inspired by the great outdoors.

We have worked with clients such as the National Parks Service, Grand Canyon Conservancy, Zion Forever Project, Western National Parks Association, Grand Teton Association, Alaska Geographic, Magnolia Journal, the Knot, the Utah Office of Tourism, Snowbird Ski Resort, Deer Valley Resort, the Natural History Museum of Utah, the Utah Olympic Legacy Foundation, Cricut, Utah State University, Delaware North, Ragnar, and the LDS Church.

We have been featured in the Communication Arts Illustration Annual, the Association of Illustrators World Illustration Awards, Logo Lounge, the AIGA Salt Lake City 100 Show, Design Arts Utah, the Springville Museum of Art Spring Salon, and Stationery Trends.

We hope that as you interact with our designs your life is elevated in simple ways.

–Tiera & Jorrien Peterson